http://johnbaglione.com/copywriting daily 0.75 2026-10-14 https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1462570318726-44J96JL6Q57Q80BCMT2U/Screen+Shot+2016-03-08+at+5.17.46+PM.png Copywriting https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1792007726260-DI8I5RR4GG3UZC7N1JKX/HAA+25-5668+UAE+Rebus+Puzzle+Coasters+V6+%282%29-5.png Copywriting https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1461027267427-HXCU01D58NRKHFMZXNIR/Screen+Shot+2016-04-18+at+8.53.01+PM.png Copywriting https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1461071481796-FO8ZN6KC4HK1RZXU4XHX/Screen+Shot+2016-01-24+at+2.14.58+PM.png Copywriting https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1461033886888-M89ER2NVZURKH2ATAH4K/copley.png Copywriting https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1461068592742-FXCMIAS7UC851E1LW8DZ/Screen+Shot+2016-01-24+at+2.41.16+PM.png Copywriting 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https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1460864064992-FQPPLP31FO6SRZYK6I8Y/2000px-Zippo_logo.svg.png Clients http://johnbaglione.com/865004006353 daily 0.75 2016-03-17 https://images.squarespace-cdn.com/content/v1/56cf2c4422482e3c14ce70f9/1458236806236-ARX9N8DUXJE0N9C0VMA9/125A9968-2.jpg i http://johnbaglione.com/content daily 0.75 2021-01-05 https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1528635030470-9JEV9ZOG8YJ70X6K7JV5/Kinsella.jpg Content https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1528657803846-1B59MXAX60YW08Z3AAVT/Screen+Shot+2018-06-10+at+10.17.36+AM.png Content https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1528640945682-NOPAORMA6T0Q35AQOLAL/zughaib_helen_triptych_605.jpg Content https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1528657857929-G1P28SXOFGU6RSP8K0FM/Screen+Shot+2018-04-22+at+3.11.16+PM.png Content https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1528657037700-3TBI41P5AZ3Q99G9MR62/quentincompsonplaque.jpg Content https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1528659089450-FQUF4YPDAD9J1P0G5TC3/zughaib_helen_triptych_605.jpg Content https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1528657235690-A6IL7ICTBAYV44C5NSI2/29381357345_27b53e0902_z.jpg Content https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1528659042656-CEOYLPL6R65RQBRZ8L9R/makeunderGHB.jpg Content https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1528657262661-CIO75AE2SO2CBOA0KVCI/turntable-310450_960_720-880x630.png Content https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1528659255305-MCT7SECOSS2TMJQ6Z0JX/solar_eclipse_1999_4_nr-605.jpg Content https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1528632968601-DF6662Z43E2EUR9IEQ30/12369096_1037957899589213_1561365930821826846_n.jpg Content Mike Kinsella chows down his complimentary meal before playing at The Sinclair in Cambridge, Mass. while John interviews him through fanboy anxiety. Photo by Sasha Padro https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1528633561082-D87FQ6H638Q7TDLCCDBY/082916_potter_359_605.jpg Content Vanessa Zoltan and Ariana Nedelman of the "Harry Potter and the Sacred Text" podcast. Photo by Kris Snibbe/Harvard University https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1528654411488-4166W7NJFAOSH0TKNFFZ/102517_briggs-cloud_088_605.jpg Content Marcus Briggs-Cloud is an indigenous Maskoke person and language preservationist. Photo by Stephanie Mitchell/Harvard https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1528633875728-5YDVWEDPCL0U6TLDH41E/kazin-author-photo_605.jpg Content Georgetown Professor and editor of Dissent Magazine Michael Kazin. Phil Humnickey/Georgetown University https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1532263768873-0FQGCBZIXO4FWSCDN5UN/05098_ministry_015_2500.jpg Content Zachary Davis is the host of the podcast "Ministry of Ideas." Photo by Kris Snibbe/HarvardUniversity https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1528635850275-GQT9HB7VJKS7JKYABIL1/McSweeneysJohnMichael.png Content McSweeney's was the perfect home for this list parodying the many, many articles blaming millennials for the death of capitalism. https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1528637840058-PTES4KO9J9DLZ42W0T0I/LYScartoonbands.png Content LIKEYOUSAID was a music blog on the edge, allowing me to compile my wildest thoughts about the world of music https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1528640475764-446W4RDZBH2RYQ9EGX0A/HPlistFULL.png Content I got to pore through the Harvard Archives to compile this photo gallery of Hasty Pudding's Men and Women of the Year. https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1528639265009-1U1VHIV974OFHCWC964A/bestcargames.png Content The hardest part of of this list was keeping it to just 1,000 words! Content with no motive lets your readers know you care. https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1528639296133-YPPX0IC22SNOQU4MWWY9/12easterideas.png Content A very quick turnaround was needed for this easy read of unique Easter activities for this conservative-leaning blog. http://johnbaglione.com/vii daily 0.75 2016-03-17 https://images.squarespace-cdn.com/content/v1/56cf2c4422482e3c14ce70f9/1458237208359-GEWHZBJXL7RNSYLDVFVK/PDN13.jpg vii http://johnbaglione.com/home daily 1.0 2018-06-11 http://johnbaglione.com/about daily 0.75 2026-10-14 https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1461033047595-4UH3K5D1C6JDL7WVC04J/image-asset.png About http://johnbaglione.com/editing daily 0.75 2026-10-14 https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/96c620eb-b62a-40c1-a066-9e2be5549c6d/03e-145724+Harvard+Climate+Digest+Gold.jpeg Editing - 2024 CASE Gold HARVARD CLIMATE DIGEST Not everything a development office does is about fundraising. Since 2023, I have edited this newsletter to showcase how Harvard faculty, students, and alumni are tackling the climate crisis—curating stories, videos, and podcasts to engage and inspire a growing audience of prospective donors. In its first year, the newsletter achieved click-through rates more than double the Harvard average, while building strong cross-campus partnerships and a rich, ongoing archive of Harvard's climate impact. https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1624368363507-LB7EBQX4MHAB95UHLVFU/Screen+Shot+2021-06-22+at+9.21.10+AM.png Editing - 2021 CASE Bronze DIGITAL REPORT OF GIVING The pandemic required everyone to innovate, both in terms of cost and of reach. Harvard brought their annual Report of Giving, previously a print production, fully online, requiring keen eyes in blue light—notorious for being harder to proof on than print. Here was a note I got from the Creative Director after the project was completed: Hey John, now that the dust has cleared I want to think you for your excellent copy catches as we were racing to get it done. On more than one occasion I said out loud as I was moving through your edits “GREAT CATCH.” https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1566229282221-JA4S0LI7ZOX1U95N5GJK/UDO+Campaign+Viewbook+Cover.png Editing - 2019 CASE Grand Gold THE HARVARD CAMPAIGN REPORT “Why does Harvard need all that money?” That is the question answered by this massive retrospective, which highlighted the local and global impact of Harvard’s recently completed $9.6 billion capital campaign. Beyond the usual demands of correcting for grammar and in-house style, “The Viewbook” required fact-checking on several claims, call-outs, and infographics, as well as confirming dozens of students, professors, and alumni against the university’s massive database. https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1791998228986-NFY6H4PGVPLZOXDB7R8Q/match_marketing_group_logo.jpeg Editing https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1461031818994-R9ILW62VY4WUNCLEEKUE/3f287c1.png Editing https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1460864419001-NMLIAONZMKA6TAHM9OAO/wayfair-icon.png Editing https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1468530482733-A94EC1GICAOIBGTFKG6H/1051px-Harvard_Wreath_Logo_1.svg_.png Editing https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1468530496770-QC0TMIBLF4LQQ5YGULV7/MIT_logo.svg.png Editing https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1791998102592-LCH9D90IPVNJQY5ZOWE3/Boston-University-Emblem.png Editing https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1461031913100-F93CY922AP9XR7N0P3HM/AHA-Logo-960x365.png Editing https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1461031976148-C3D415S99RERZOAV8LZB/masssave-logo.png Editing https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1791998296641-PNT2EAUCBGY305VTJ3JE/Logo.png.bv_resized_desktop.png.bv.webp Editing https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1461031794363-SP7QDX87ZEAOB5O6SSW3/1280px-Novartis.svg.png Editing https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1461033460551-9YZPZ6OZLMRZ32REKVBK/subway-sandwich-logo.jpg Editing https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1460864330379-QX6MSEA4RBAHFT8SSR0M/emerald-waterways-logo-220.png Editing https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1461031886883-MJ18260A1LQUDBPQF7SE/1280px-Exxon_Mobil_Logo.svg.png Editing https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1461031960474-UO62SOA8HUATL6BCNN00/2000px-Zippo_logo.svg.png Editing http://johnbaglione.com/sample daily 0.75 2021-09-13 https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1631543879332-TSIO656QQAGG02Y8X0KO/zughaib_helen_triptych_605.jpg Writing Sample - Make it stand out A selection from a series of portraits of a cloaked woman—"Veiled Secrets," 2013, "Arab Spring," 2011, and "Arab Spring Quilt," 2015—from the exhibit Arab Spring/Unfinished Journeys by Arab-American artist Helen Zughaib about the democratic uprisings in the Arab world between 2010 and 2013. Stephanie Mitchell/Harvard Staff Photographer https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1579900513791-EXR249UFG7WJ8IKPJ0N3/quentincompsonplaque.jpg Writing Sample For more than 50 years, the Harvard community has helped to preserve a plaque on the Anderson Memorial Bridge memorializing Quentin Compson, the tragic hero of some of William Faulkner's most influential fiction. Wikimedia Commons https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1631543359675-N7STUU5MH38NYT0I85X0/071916_iran_023_605.jpg Writing Sample Photojournalist Randy H. Goodman returned to Iran after 33 years to see how life has changed for women since her visits to the country to document the hostage crisis at the U.S. embassy and the Iran-Iraq War. Kris Snibbe/Harvard Staff Photographer http://johnbaglione.com/drdub daily 0.75 2026-10-16 https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1579900513791-EXR249UFG7WJ8IKPJ0N3/quentincompsonplaque.jpg Smith Writing Sample - The Mysterious Journey of Quentin’s Plaque For more than 50 years, the Harvard community has helped to preserve a plaque on the Anderson Memorial Bridge memorializing Quentin Compson, the tragic hero of some of William Faulkner's most influential fiction. Wikimedia Commons https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1528659255305-MCT7SECOSS2TMJQ6Z0JX/solar_eclipse_1999_4_nr-605.jpg Smith Writing Sample - Harvard-Smithsonian Eclipse 2017 app Technically an example of substantial editing as this was built from a press release, but the only thing left of it was a quote. This Gazette article is one of my favorite examples of the many institutional communications I was tasked with making readable, partially because space is my bailiwick, but also because when I went out into the Square to watch it myself, I saw tons of people using the app. https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1528657235690-A6IL7ICTBAYV44C5NSI2/29381357345_27b53e0902_z.jpg Smith Writing Sample - Infinite Jest Predicted Donald Trump No matter how you splice it, the commonalities between Donald Trump and Johnny Gentle, the villainous president of postmodern masterpiece Infinite Jest, are many, uncanny, and unsettling. I sought to distill the thesis of the tome—that America was distracting itself to death—and link it to the campaign of then-candidate Trump. https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/135056de-734f-4919-8e27-f48993577715/McSweeneysJohnMichael.webp Smith Writing Sample - Also, I was in McSweeney’s once I usually keep writing samples to a maximum of three, but this one won’t take 2 minutes to read and gives a good sense of the strength and sophistication of my sense of humor. http://johnbaglione.com/smith-q daily 0.75 2026-10-16 https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1579900513791-EXR249UFG7WJ8IKPJ0N3/quentincompsonplaque.jpg Smith Quarterly - The Mysterious Journey of Quentin’s Plaque For more than 50 years, the Harvard community has helped to preserve a plaque on the Anderson Memorial Bridge memorializing Quentin Compson, the tragic hero of some of William Faulkner's most influential fiction. Wikimedia Commons https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/c2de933a-c392-4e2a-8228-01694fedd00a/img_1876.jpg Smith Quarterly - The Sacred in Harry Potter Back when Harry Potter was the millennial touchstone, three Harvard theology students started a book group to practice sacred reading through the fantasy series. A year later, Harry Potter and the Sacred Text catapulted to the top of the podcast charts. I sat down with the show’s creators at the very beginning of their success to discuss their surprise success and how to make any book sacred. https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1532263352871-PZTWD6PYIY15XFANN9AR/Screen+Shot+2018-07-22+at+8.39.08+AM.png Smith Quarterly https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1609859516918-PNW2R25HORBFHN7QSNPT/Screen+Shot+2021-01-05+at+10.11.44+AM.png Smith Quarterly https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1532263351721-8OIH4F76SP0ITBMH6RYZ/Screen+Shot+2018-07-22+at+8.40.51+AM.png Smith Quarterly https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1609856831503-HEQ8NR2B8YVOU1YD6PLP/Screen+Shot+2020-01-13+at+1.47.54+PM.png Smith Quarterly https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1524425137172-2YDQXUN1ZIU8BVI66VPS/Screen+Shot+2018-04-22+at+3.23.47+PM.png Smith Quarterly https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1524425140482-5RT2GOUOL8SN5PXYHE02/Screen+Shot+2018-04-22+at+3.12.20+PM.png Smith Quarterly https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1532263455326-0X1EY1XNONPNFHWVJH9O/Screen+Shot+2018-07-22+at+8.43.56+AM.png Smith Quarterly https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1524425137427-08QVVPBXT9KO0G9HGV6T/Screen+Shot+2018-04-22+at+3.13.16+PM.png Smith Quarterly https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1792007726260-DI8I5RR4GG3UZC7N1JKX/HAA+25-5668+UAE+Rebus+Puzzle+Coasters+V6+%282%29-5.png Smith Quarterly https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1792007726274-2AUGYHFZB149L0I5QLFQ/HAA+25-5668+UAE+Rebus+Puzzle+Coasters+V6+%282%29-7.png Smith Quarterly https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1792007727384-P4NQWUNT7LOLQ2YIZ5OQ/HAA+25-5668+UAE+Rebus+Puzzle+Coasters+V6+%282%29-8.png Smith Quarterly https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1792007751031-8KTBEIAMN4ODH2HQV3EZ/HAA+25-5668+UAE+Rebus+Puzzle+Coasters+V6+%282%29-6.png Smith Quarterly https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1792007727422-4G229VCEO8Y7UMY9XP3Z/HAA+25-5668+UAE+Rebus+Puzzle+Coasters+V6+%282%29-3.png Smith Quarterly https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1792007728366-1OU8CKSU6AGLGUO8Y129/HAA+25-5668+UAE+Rebus+Puzzle+Coasters+V6+%282%29-1.png Smith Quarterly https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1792005876564-CJHBNYPG8S2FNCXVHOZU/UDO+Campaign+Viewbook+Cover.png Smith Quarterly - 2019 CASE Grand Gold Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/1792006261536-Y1P0KMANCZT1A844IZKH/ROG21.webp Smith Quarterly - 2021 CASE Bronze Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5712ea2cd51cd4429623860a/4aa3567a-46c9-48f3-a9ce-501db822d4a2/Screenshot+2026-10-14+at+4.45.10%E2%80%AFPM.png Smith Quarterly - 2024 CASE Gold Whatever it is, the way you tell your story online can make all the difference.