"What makes you think a writer isn't a salesman?" - Kurt Vonnegut
The future of the ecommerce is not dot-com, it's dot-brand. Looking to combat counterfeiters and re-establish itself in the 21st century, Zippo registered its own .zippo brand domain as a visible way of increasing customer security and product integrity. Tasked with writing copy for this new homepage that emphasized their authentic, iconic brand, I wrote well over 150 headlines, with two clear standouts: One to emphasize Zippo's inimitability, the other Zippo's entrenched symbolism in our shared history.