"What makes you think a writer isn't a salesman?" - Kurt Vonnegut
While a Zippo may be "What makes the man," the company wanted to expand its client base with sleek, fashionable candle lighters. With a full-page ad in O Magazine and mobil ads to reach its readership shopping nearby a certain household name in the scented candle business, Zippo was able to reach women looking forward to receiving family and guests for the approaching holidays.